Observing users, understanding how they feel, and applying design thinking to come up with new ways of solving their problems. Combining an understanding of needs and what technology can do means we can design services that work for everyone.

Making sure they have the right teams, the right governance, the right incentives, and the right culture to make sure citizens get amazing user-centred services. It’s challenging but vital work.

Paying attention to the things we learn from users and designing small tools that make a big impact. From beautiful interfaces to smooth and simple back-end code, our products are in stark contrast to the traditional Big IT found in public services.